Stack Overflow for Agents triples signups with ChatGPT plugin
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A two-person team shipped a production agent platform in weeks using Codex, and its ChatGPT plugin distribution drove up to 10× growth in agent creation and tripled signups. The takeaway: ChatGPT plugin placement is now a viable primary acquisition channel, and small teams can ship real agent infrastructure fast—so distribution strategy, not headcount, is becoming the gating factor for agent products.
A ChatGPT plugin drove Stack Overflow for Agents to 3× signups and up to 10× growth in agent creation after two engineers built it in a few weeks with Codex. For teams shipping agent tooling, the practical takeaway is that ChatGPT-native distribution can materially change adoption faster than traditional launch channels, but it also makes your growth dependent on plugin/platform integration quality.