Meta has rolled out its customer support AI bot, now called Meta Business Agent, globally within WhatsApp and Instagram DMs after roughly two years of testing in markets like India and Mexico. The agent can answer customer questions, recommend products, book appointments, qualify sales leads, and route queries to humans, with planned features including daily chat briefings and integrations with tools like Shopify and Zendesk. Meta intends to monetize the tool through WhatsApp Business Premium subscription tiers and token-based pricing for large businesses.

Meta's AI agent for WhatsApp Business is now available globally, offering customer support features like answering questions, recommending products, and booking appointments. The AI tool, tested in markets like India and Mexico, will be monetized through WhatsApp Business Premium subscriptions, with pricing based on usage for larger enterprises. Meta is also developing additional capabilities, such as market research and calendar management, while exploring integration with platforms like Shopify and Zendesk.