Meta has launched its AI customer support agent for WhatsApp Business globally, enabling businesses to handle queries, recommend products, and manage appointments. The AI tool, tested in markets like India and Mexico, will be part of WhatsApp Business Premium subscriptions, with pricing based on usage for larger enterprises. Meta is also expanding the agent's capabilities to include market research, calendar management, and integration with platforms like Shopify and Zendesk.

Meta has launched its customer support AI tool, now called Meta Business Agent, globally within WhatsApp and Instagram DMs after nearly two years of testing in countries like India and Mexico. The agent can answer customer questions, recommend products, book appointments, qualify sales leads, and route queries to human staff, with Meta planning further capabilities such as market research and calendar management. Businesses will pay for the service through WhatsApp Business Premium subscription tiers, while larger enterprises will be charged based on token usage and gain access to custom agents that connect to systems like Shopify and Zendesk.