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Google is working on a new AI chip designed to make Gemini more efficient

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Google is developing an in-house server chip dubbed Frozen v2 for 2028 that targets a six-to-tenfold increase in token generation efficiency per unit of power over its current hardware. This projected leap will drastically drive down the API and hosting costs of running high-throughput Gemini models in production, making continuous agentic workflows financially viable. However, capitalizing on these margins will lock your pipelines even deeper into Google’s proprietary infrastructure as the industry shifts toward tightly integrated hardware-software co-design.